The Good Genes Journal

Wear & tear

  • Posted on
  • By Ricky Rooster
Wear & tear

Virgin denim is denim that is unwashed, untreated and virtually untouched after the indigo dying process. This means that over time the indigo color will fade in all of the areas where the jeans are regularly creased or rubbed. This natural fading process creates unique fades and patterns of wear that will become your individual denim fingerprint over time and therefore become you’re second skin. A pair of virgin jeans is like a individualized canvas.

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